Corporate Events

Virtual Santa for Global Soft Drinks Brand

Interactive AI-powered Santa experience performing live on stage with CEO at a global soft drinks brand's (yes, that one) internal end-of-year event

Client

Global Soft Drinks Brand / CodeBaby

Industry

Corporate Events

Duration

6 weeks development

Technologies

Conversational AI, 3D Animation, Multi-language NLP

The Challenge

A global soft drinks brand sought to create a magical digital Santa experience for their internal end-of-year celebration that would perform live on stage alongside their CEO. The virtual Santa needed to engage with employees and their families in real-time, maintain character authenticity, deliver personalized interactions that felt genuinely special, and handle the pressure of live performance without technical failures.

Critical requirements included real-time conversational capability for live stage performance, robust technical reliability under live event conditions, integration with the brand's holiday themes and corporate culture, seamless interaction with the CEO and audience, and the ability to create memorable moments that would resonate with employees and their families attending the event.

Our Solution

Fuzzy Logic developed a comprehensive virtual Santa platform combining sophisticated conversational AI with charming 3D animation and personalization capabilities. The system enabled Santa to remember previous conversations, reference family details, and create personalized video messages that families could share, all while maintaining the magic and wonder essential to the Santa experience.

Key Features

Multi-language conversational AI supporting 15+ languages with culturally appropriate responses
Personalization engine enabling Santa to remember children's names, interests, and previous conversations
Child-safe conversation handling with real-time content filtering and appropriate response generation
Animated 3D Santa character with expressive gestures, facial animations, and holiday-themed interactions
Personalized video message generation allowing families to share custom Santa greetings
Integration with the brand's holiday themes and corporate event requirements

Technical Highlight

Implemented a sophisticated personalization and memory system that created genuinely magical moments by enabling Santa to reference details from previous conversations across sessions. Combined with real-time sentiment analysis to adapt Santa's tone and responses to each child's engagement level, the system delivered interactions that felt authentically personal while maintaining robust child-safety controls and brand-appropriate content.

Results & Impact

The Virtual Santa became the highlight of the global soft drinks brand's end-of-year event, delivering a flawless live performance alongside the CEO that captivated employees and their families. The interactive experience created memorable moments during the corporate celebration, with the AI Santa engaging directly with audience members and delivering personalized messages that enhanced the festive atmosphere and strengthened employee engagement.

100% Flawless live performance reliability

500+ Live audience interactions during event

Real-time AI responses and CEO collaboration

Technologies Used

Advanced conversational AI with multi-language NLP
Brand approved 3D model and animation
Voice cloning technology for authentic Santa character voice
Babylon.js for real-time 3D character animation
Personalization and memory management systems
Child-safety content filtering and moderation
Neural TTS systems with character voice synthesis
Video rendering and personalization pipeline
Cloud infrastructure for global scalability (AWS/Azure)
Real-time sentiment analysis and emotional intelligence