Live Television

Big Brother - Real Time Holographic Avatar

Live AI avatar system for broadcast television enabling real-time conversational interaction with millions of viewers

Client

Big Brother USA / CodeBaby

Industry

Broadcast Entertainment (CBS)

Duration

6 months development + live operation

Technologies

Real-time AI, Unity, Broadcast Integration

The Challenge

Big Brother 2024 required an unprecedented technical feat: a holographic AI avatar performing live on broadcast television, interacting with housemates and responding to producers in real-time during live shows. The system needed to handle the unpredictability of live television while maintaining broadcast quality standards and character consistency.

Critical requirements included zero-downtime reliability during live broadcasts, sub-second response times for natural conversation flow, scriptable control for producers to guide narrative direction, seamless integration with broadcast infrastructure, and the ability to handle multiple simultaneous conversations while maintaining distinct character personalities.

Our Solution

Fuzzy Logic developed a specialized real-time avatar control system combining AI autonomy with producer oversight. The platform enabled producers to script high-level narrative direction while the AI handled moment-to-moment conversational dynamics, ensuring both creative control and natural spontaneity.

Key Features

Real-time scriptable avatar control enabling producers to direct conversations during live broadcasts
Dual-mode operation supporting both fully autonomous AI and producer-guided interactions
Broadcast-grade reliability with redundant systems and instant failover capabilities
Character consistency engine maintaining personality traits across multiple episodes and interactions
Multi-character support allowing the avatar to adopt different personas for varied scenarios
Live monitoring dashboard providing producers real-time visibility into AI decision-making

Technical Highlight

Implemented a hybrid control architecture allowing seamless transitions between AI-autonomous and producer-scripted modes during live broadcasts. Producers could inject high-level directives ("ask about the argument earlier") that the AI would execute naturally, or take direct control for critical moments. This approach provided the spontaneity of AI conversation with the creative control required for compelling television.

Results & Impact

The AI avatar became a standout feature of Big Brother 2024, generating significant social media engagement and viewer interest. The system operated flawlessly across dozens of live broadcasts, handling unpredictable interactions while maintaining character authenticity. This groundbreaking implementation demonstrated the viability of AI-powered characters in live entertainment production.

100% Uptime during live broadcasts

40+ Live broadcast appearances across the series

<1s Response time for natural conversation flow

Technologies Used

Unity3D for real-time character rendering and animation
Custom scriptable AI orchestration framework
Large Language Models with fine-tuned character personalities
Neural TTS systems for natural speech synthesis
Broadcast-grade video output with SDI/NDI integration
Real-time monitoring and control dashboard
Redundant cloud infrastructure with instant failover
WebSocket-based producer control interface